Max Sackheim: Short Bio

Max Sackheim (1890-1982) was one of the greatest copywriters and creative thinks of all time.

Among the many “revolutionary” things Max is recognized for are: developed the unique selling concepts of  “The Book-Of-The-Month Club” and the”Negative Option Plan”.

Some of the clients he wrote copy for include: “The Book-Of-The-Month” Club (of course), Pelton Publishing, Sherwin Cody School of English (classic ad for this), Little Leather Library, The Pelman Institute, The Glouster Fisherman, and Vitasafe … to name a few.

Make sure to search out the examples of Max Sackheim copy swipes file on